The fit did not finish

This run stopped before it had anything to say.

No estimates were written, so there is no partial answer here to read around the failure. The step that gave way is marked in red, and the engine’s own last words are at the foot of this panel. Fix what it names and run it again — every setting you chose is stamped below.

How far it got

Every step above the red one finished and was written down. The red one is where it stopped, and nothing after it was attempted.

1. Read your file and checked the columns
2. Checked your data can answer the question at all
3. Separating each channel's effect from ordinary demand
4. Working out what each dollar came back as
5. Testing it on the 400 hidden weeks, then trying to break it on purpose