What you get today
Six numbers, neatly ranked.
A ranking invites exactly one conclusion: move the money up the list.
What they actually are
Every one is a range.
Dense where the answer probably sits, dissolving where your data stopped being able to tell.
What changes
Five of them touch break-even.
So the ranking was never a plan. One channel is safe to fund, and the tool shows you the tests that would settle the rest.
CSV or Excel. One row per week. We work out the rest and show you our reasoning before anything runs.
Who this is for
The person who has to defend the number in the room.
Not the analyst who built the model — the brand or marketing lead who has to stand behind it, take the question they cannot answer, and still leave with a budget. Every screen is written so you can repeat it out loud without overclaiming.
No statistics background assumed anywhere. Where a word is unavoidable, it is defined on the screen that first uses it.